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Identity fraud ad banned

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The Advertising Standards Authority has banned a Royal Mail TV ad which aimed to increase the awareness of identity fraud. The TV ad shows a bank robbery by balaclava hooded thieves brandishing baseball bats. Instead of picking up cash lying on the ground, the robbers sought personal information from terrified bank customers under threat of violent force.

The leading media agency, Saatchi, was behind the ad, which Clearcast had approved and had recommended was to be shown only after the 9pm watershed, which it duly was. Seven complaints were received by the ASA, which assessed the Royal Mail’s comprehensive arguments to justify the ad, but concluded that the "ad was likely to cause fear and distress to viewers, in particular to .....

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16 Nov 2017 by Barry Stamp Identity Theft
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Help for those affected by the Equifax data breach

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Dropping on many doormats right now are letters from Equifax advising those people in the UK who have had their personal data stolen.

This follows a recently discovered cyber-attack on Equifax in the US, which resulted in a hacker gaining access to a very limited amount of personal information (compared to the extent that might have been lost) since May 2017.

The letter gives those affected a number of free services to enable them to check their credit reports for any sign of suspicious activity since the malicious hack took place.

Anyone receiving such a letter may be alarmed initially by the possibility of identity fraud, but at least they have been directly alerted. So many data breaches in the past – notably HMR .....

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26 Oct 2017 by Barry Stamp Identity Theft
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Stop storing your PIN numbers on your smartphone

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Perhaps something that could be associated with the older generation, the art of writing down your PIN number and keeping it close to your debit and credit cards is still rife throughout Britain.

Maybe your Dad keeps his PIN numbers on a scrap bit of paper in his wallet, or your Gran has hers written down in the diary in her handbag, yet even the youngsters can be accused of being flippant with their credit card security.

Recent research from Gorkana has revealed that 21% of ‘millennials’ (those aged 18-24) are storing their PIN numbers on a smartphone as a way to remember all the different codes. The research also found that a third of young adults are also using smartphones to store online passwords and PIN codes.

The .....

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25 Apr 2016 by Ben Ryland Identity Theft
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Protect Yourself against Online Identity Theft

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Online scams are now occurring more regularly and cyber criminals are always finding new ways to obtain information or exploit individuals. A larger proportion of life is now spent online, including basic tasks such as socialising, shopping and banking, so it is not unusual that we are now more at threa. Phishing scams and identity theft are reported in the news on a week by week basis, with scammers obtaining personal information in order to obtain money or impersonate individuals. To avoid being exploited or having your personal details exposed it is advisable to follow some basic principles.

Be vigilant

It is important to be aware that cyber-attacks can happen to anyone, so be careful of links and .....

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Skimming, Phishing, Pharming and other frauds

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One of the biggest problems facing the credit industry today is the increased amount of fraudulent activity using all forms of credit, from direct credit card fraud to telephone scamming fraud.

With the many varieties of credit options available to consumers, so there will be individuals determined to defraud consumers.

INCIDENCE OF CREDIT CARD FRAUD

Credit card fraud is seen as one of the biggest money spinners for fraudsters looking to obtain money dishonestly. This type of fraud has seen a steady increase over the last few years with many credit lenders reporting approximately 15 in every 10,000 credit applications made are a result of fraud.

FRAUD TYPES

Methods of credit card and bank fraud i .....

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1 Dec 2014 by Ben Ryland Identity Theft
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